“07美国十大畅销运动鞋”排行榜耐克连续三年蝉联第一

时间：2008-03-25 来源：中国户外资料网作者：faye【本站编辑】
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　　近日由美国知名的体育户外门户网站SportsOneSource集团主办的“2007年全美十大畅销运动鞋”排行榜评选结果出炉，耐克凭借旗下MENS AIR FORCE鞋的出色表现而荣登十大畅销品牌之首。

　　SportsOneSource的此次评选涵盖了运动鞋系列的多个方面，包括休闲运动鞋列、街头休闲系列、跑步系列、篮球系列及滑冰系列，最终数据由旗下栏目SportScanINFO通过统计各品牌的零售数据得出。

　　在这份榜单当中，耐克有3款鞋型入选，分别是MENS AIR FORCE 1 LOW 07、WOMENS SHOX CLASSIC及MENS BANGER，尽管耐克集团已采取一定措施收缩其流行款式的销售，但MENS AIR FORCE 1 LOW 07仍继续主导运动鞋市场，第三次荣获全美十大畅销运动鞋的头把交椅。乔丹也表现不俗，旗下的两大主打RETRO 8和SPIZ‘IKE分列该榜单的第5名和第7名。另一美国著名运动品牌天木蓝旗下的MENS 6“ PREMIUM WHEAT NUBUCK系列因07年的良好销售业绩而位列第二。

　　“通过这份榜单我们可以看出，对主流款式销售渠道的限制有利于提高产品的平均售价，” SportsOneSource集团董事长兼首席执行官James Hartford表示道，“在一些案例中，这样做产品的销售数量可能会减少，但由于单价的提高，整体的销售额其实是增加了。”

　　在这份“2007年全美十大畅销运动鞋”榜单中，跑鞋系列占据了4个席位，其中Asics 2120的男女系列分别占据了榜单的第3位和第8位，而耐克的SHOX跑鞋则列第4，新百轮的M992位列第10名。自2005年以来，跑鞋系列产品就一直保持强劲的增长势头，占据了整个运动鞋行业销售的重要位置。

　　“2007年全美十大畅销运动鞋”榜单如下：

Rank	Brand	Style
1	NIKE 耐克	MENS AIR FORCE 1 LOW 07
2	TIMBERLAND 天木蓝	MENS 6” PREMIUM WHEAT NUBUCK
3	ASICS	MENS GT-2120
4	NIKE	WOMENS SHOX CLASSIC
5	JORDAN 乔丹	MENS AIR JORDAN RETRO 8
6	REEBOK 锐步	WOMENS PRINCESS
7	JORDAN	MENS JORDAN SPIZ’IKE
8	ASICS	WOMENS GEL-2120
9	NIKE	MENS BANGER
10	NEW BALANCE新百伦	MENS 992GL

　　原文：SportScanINFO: Nike Takes Top Sport Footwear Spot for 2007

　　The SportsOneSource Group, the leading information platform serving the sporting goods, outdoor, athletic footwear and apparel markets, has released the U.S. retail Top Ten Sellers for 2007 in the branded Sport Footwear Category based on the retail point-of-sale data compiled by the company's SportScanINFO service. The 2007 Footwear Top Ten list was comprised of a range of sport styles from the Casual Athletic, Street Casual, Running, Basketball and Skate categories.

　　For a third consecutive year, Nike's Air Force 1 continued to dominate the market, taking the top spot on the list, even as Nike took steps to limit distribution of the popular style. The Jordan brand retained its cache at the top of marquee footwear best-sellers, making the list with the Retro 8 and the Spiz'ike. Also showing up on the board was Timberland with its ubiquitous 6" wheat boot, despite that company's own limited distribution strategy.

　　"We have seen the limitations on distribution of key styles have a very positive effect on average selling prices," said James Hartford, president and CEO of The SportsOneSource Group. "In some cases, unit sales actually decreased, but dollar sales improved on the average selling price increase."

　　Running Footwear comprised four of the top ten in 2007, with the Asics 2120 taking two spots, one each for men and women. Nike's SHOX was at the #4 spot and the New Balance's M992 rounded out the top ten. Since 2005, Running Footwear has continued its momentum as the category maintains its position as the top-selling category in Sport Footwear.

　　原文链接：http://www.sportsonesource.com/news/article_home.asp?Prod=1&section=9&id=22608

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