Nike近日公布其第三季度销售额 同期相比增长15.7%

时间：2008-04-25 来源：中国户外资料网 作者：Jennifer【本站编辑】 中国户外资料网(www.8264.com) 共有驴友评论 0 条 查看评论

　　Nike公司近日公布了该公司第三季度的销售额为45.4亿美元，同期相比增长了15.7%，前一年同期收入为39.3亿美元；汇率增加了6个百分点；净收入为4.638亿美元，增长了32%，前一年的第三季度为3.508亿美元。摊薄后每股为92美分，增长了35%，而前一年为68美分。

　　Nike总裁兼首席执行官Mark Parker说，“1年前我们制定的目标是，到2011年收入达到230亿美元，看来我们的目标实现了并能够获得更多的利润。之所以能够取得这样的业绩是因为我们投资的多元化，跨区域和多品牌。这些表明了我们的策略起了很大的作用，今年的财政目标能够实现。2007年，我们采取了一系列重要的措施来加强我们的管理。还建立了一个发展和顾客沟通的平台。顾客是我们的中心，我们要给顾客提供最具创新的产品。”

　　未来的订单

　　从2008年3月到7月，运动鞋类和服装产品的订单总额为69亿美元， 同期增长了11%。由于汇率的变化而增长了2个百分点。

　　未来各地区的订单增长情况如下：美国将增长1%；欧洲包括中东和非洲将增长12%；亚洲地区将增长32%；美洲将增长20%。由于汇率的变化，欧洲将增长3个百分点，亚太将增长7个百分点，美洲不会有较大幅度的增长。

　　各地区的收入情况

　　美国

　　第三季度，Nike在美国的收入为16亿美元，2007年第三季度为15亿美元。鞋类收入为11亿美元，增长了5%；服装收入为4.078亿美元，增长了10%；装备收入为6870万美元，下降了12%；税前收入为3.473亿美元，增长了17%，前一年为2.964亿美元。

　　欧洲

　　第三季度，Nike在欧洲的收入为14亿美元，增长了23%，前一年同期为11亿美元；由于汇率的变化，增长了13个百分点；鞋类收入为7.848亿美元，增长了25%；服装收入为4.995亿美元，增长了21%；装备收入为1亿美元，增长了23%；税前收入为3.343亿美元，增长了31%。

　　亚太地区

　　第三季度，亚太地区的收入为7.483亿美元，增长了27%，前一年同期为5.899亿美元。由于汇率的变化，增长了7个百分点。鞋类的收入为4.113亿美元，增长了29%；服装为2.726亿美元，增长了25%；装备收入为6440万美元，增长了21%；税前收入为1.93亿美元，增长了46%。

　　美洲

　　美洲的总收入为2.544亿美元，增长了20%。由于汇率的变化，增长了10个百分点；鞋类收入为1.779亿美元，增长了16%；服装收入为5500万美元，增长了30%；装备收入为2150万美元，增长了24%；税前收入为5190万美元，增长了23%。

　　其他收入

　　其他部门的收入，包括Converse Inc.， Nike Golf， Cole Haan Holdings Incorporated， Nike Bauer Hockey Corp.， Hurley International LLC和Exeter Brands Group LLC的收入为6.009亿美元，增长了15%，前一年的第三季度为5.227亿美元；税前收入为7750万美元，增长了16%。

　　2007年12月17日，Nike公司把Starter品牌出售给Iconix公司，并获得2900万美元。

　　2008年12月17日，Nike公司把Bauer Hockey出售给一家投资集团，并亿2亿美元现金成交。

　　2008年1月31日，Nike以2.85亿美元收购了英国足球品牌Umbro。2008年3月3日，Nike就全部收回Umbro，并成立NIKE Vapor有限公司。

　　Nike在第三季度的毛利率为45.1%，前一年同期为44.2%；销售及行政开支占第三季度总收入的30.9%，前一年同期为31.7%。有效税率为30.6%，前一年同期为32.3%；截至到第三季度底，Nike的全球库存为24亿美元。现金及短期投资为29亿美元，前一年同期为23亿美元。

　　以下是Nike公司资产负债表                    （单位为100万美元，除了股票数据）

　　原文：Nike Reports 15.7% Third Quarter Revenue Increase

　　SportsOneSource Media     Posted: 3/19/2008

　　Nike, Inc. posted a strong fiscal third quarter as sales jumped 15.7% to $4.54 billion for the period ended February 29, 2008 from $3.93 billion for the same period last year. Changes in currency exchange rates increased revenue growth by 6 percentage points for the quarter. Third quarter net income grew 32% to $463.8 million, compared to $350.8 million in the prior year and diluted earnings per share increased 35% to 92 cents, versus 68 cents last year.

　　"A year ago we established the goal of reaching $23 billion in revenues by our fiscal year 2011 and outlined our strategy for achieving that goal while continuing to deliver profitable, sustainable growth and outstanding returns to our shareholders," said Mark Parker, Nike, Inc. president and CEO. "Our strong third quarter results, driven by sales gains across our diversified portfolio of categories, geographies, and brands, are a clear indication that our strategy is working and that we're on track to achieve our financial goals for this fiscal year and beyond."

　　Parker continued, "Over the past twelve months we've taken a number of important strategic steps to strengthen the performance and potential of our portfolio of products and brands, steps we believe create stronger platforms for growth and allow us to connect even deeper with consumers. More than ever, the consumer is at the epicenter of everything we do, and delivering the most innovative products and the most exciting consumer experiences is the key to our future growth."

　　Futures Orders

　　The company reported worldwide futures orders for athletic footwear and apparel, scheduled for delivery from March 2008 through July 2008, totaling $6.9 billion, 11% higher than such orders reported for the same period last year. Changes in currency exchange rates increased reported orders growth by 2 percentage points.

　　By region, futures orders for the U.S. increased 1% ; Europe (which includes the Middle East and Africa) increased 12% ; Asia Pacific grew 32% ; and the Americas increased 20% . Changes in currency exchange rates increased reported futures orders growth in Europe by 3 percentage points and by 7 percentage points in Asia Pacific. In the Americas region changes in currency exchange rates did not have a significant impact on futures growth.

　　Regional Highlights

　　U.S.

　　During the third quarter, U.S. revenues increased 5% to $1.6 billion versus $1.5 billion for the third quarter of fiscal 2007. U.S. athletic footwear revenues increased 5% to $1.1 billion; apparel revenues increased 10% to $407.8 million; and equipment revenues decreased 12% to $68.7 million. U.S. pre-tax income increased 17% to $347.3 million from $296.4 million a year ago.

　　Europe

　　Third quarter revenues for the company's European region grew 23% to $1.4 billion from $1.1 billion for the same period last year. Changes in currency exchange rates increased revenue growth by 13 percentage points. Footwear revenues were up 25% to $784.8 million. Apparel revenues increased 21% to $499.5 million and equipment revenues increased 23% to $100.0 million. Pre-tax income increased 31% to $334.3 million.

　　Asia Pacific

　　In the third quarter, revenues in the Asia Pacific region grew 27% to $748.3 million compared to $589.9 million a year ago. Changes in currency exchange rates increased revenue growth by 7 percentage points. Footwear revenues were up 29% to $411.3 million, apparel revenues increased 25% to $272.6 million and equipment revenues grew 21% to $64.4 million. Pre-tax income increased 46% to $193.0 million.

　　Americas

　　Revenues in the Americas region increased 20% to $254.4 million from $212.5 million in the third quarter of fiscal 2007. Currency exchange rates contributed 10 percentage points to this growth rate. Footwear revenues were up 16% to $177.9 million, apparel revenues increased 30% to $55.0 million and equipment revenues grew 24% to $21.5 million. Pre-tax income increased 23% to $51.9 million.

　　Other Businesses

　　For the third quarter, Other business revenues, which include Converse Inc., Nike Golf, Cole Haan Holdings Incorporated, Nike Bauer Hockey Corp., Hurley International LLC, and Exeter Brands Group LLC, grew 15% to $600.9 million from $522.7 million last year in the same period. Pre-tax income increased 16% to $77.5 million for the quarter.

　　On December 17, 2007, the company completed its sale of the Starter brand to Iconix Brand Group, Inc. resulting in a gain of $29 million which is included in third quarter other income.

　　On February 21, 2008, the company announced it had reached a definitive agreement to sell Bauer Hockey to an investor group led by Kohlberg & Company and Canadian businessman W. Graeme Roustan for $200 million in cash. This transaction is expected to be completed before the end of the fiscal year.

　　On January 31, 2008, Nike's ?285 million, all-cash offer for the acquisition of 100% of the shares of Umbro plc was approved by Umbro shareholders. The United Kingdom's Office of Fair Trade gave regulatory approval on February 6, 2008 and on March 3, 2008 the acquisition was completed by Nike's wholly-owned subsidiary, NIKE Vapor Ltd.

　　Commenting on these developments, Parker said, "Our focus on prime growth opportunities extends throughout our portfolio of brands. We are confident that our divestiture decisions are the right ones for Bauer Hockey, Starter, and Nike. Our most recent acquisition, Umbro, is a brand that has tremendous heritage and respect in global football. This acquisition represents an opportunity to create value for shareholders and consumers by applying our product, brand-building and operational capabilities to a business with enormous growth potential around the world."

　　Income Statement Review

　　Third quarter gross margins were 45.1% compared to 44.2% for the same period last year. Selling and administrative expenses were 30.9% of third quarter revenues, compared to 31.7% last year. The effective tax rate for the quarter was 30.6% compared to 32.3% for the same period last year.

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