美国户外产业协会：4月户外产业销售保持良好发展势头
2008年4月的户外产业保持良好发展势头。同2007年4月相比，销售额增长了6%。销售额保持增长包括户外零售渠道，如连锁店，专卖店和网上销售。主要涵盖装备，附件，鞋类和服装4类产品。装备和附件增长较快，同期相比分别增长了11%和12%。
2008年4月的划桨运动销售额和2007年同期基本持平。然而，所有的划船销售额同期相比增长了1%，单价同期相比增长了4%。2008年4月，一个皮艇的平均零售价格为823美元，而2007年同期为813美元。
产品和渠道的增长在2008年第二季度仍然保持积极地发展势头。专卖店销售额同2007年4月相比增长了6%，单价同期相比增长了2%。装备，附件，鞋类和服装均有所增长。其中，服装和装备的销售额同期相比分别增长了9%和8%。
2008年4月的户外连锁店销售额同期相比增长了5%，单价增长了8%。装备，附件，鞋类和服装均有所增长。装备的销售额同期相比下降了4%，单价同期相比上升了6%。产品结构正发上变化，即从零售较高的产品如睡袋和帐篷转向价格较低的产品，如背包。
2008年4月的网上销售同样保持健康的增长势头，单价和总销售额同期相比分别增长了30%和29%。装备，附件，鞋类和服装分别以两位数字增长。
原文：Outdoor Industry Posts Positive Sales for April
For Immediate Release
Ann Obenchain, VP Member Services & Marketing
Outdoor Industry Association
Office: 303.327.3514
Email: aobenchain@outdoorindustry.org
Boulder, Colorado, June 6th, 2008 - April 2008 was a positive month for the outdoor industry, as sales grew 6% in dollars against April 2007, according to the Outdoor Industry Association Outdoor Topline Report (produced by the Leisure Trends Group).
Sales grew across all outdoor retail channels (Chain, Specialty and Internet) and across all four major product categories (Equipment, Equipment Accessories, Footwear and Apparel). Especially strong dollar growth was seen in equipment and apparel with 11% and 12% respective gains in dollar sales for the month.
Paddlesport industry dollar sales ended the month dead even with April 2007. However, all boat sales (58% of total April dollars) increased 4% in units and 1% in dollars. The average retail selling price for a kayak was $823 this month, compared to $813 in April 2007.
Category and Channel Growth Remains Positive as Quarter Two Gets Underway
Outdoor specialty stores gained 2% in units and 6% in dollars over April 2007. All four major product categories increased dollar sales for the month. The largest dollar gains came out of apparel (9%) and equipment (8%).
Outdoor chain stores gained 5% and 8% in units and dollars respectively, compared to the same month last year. Apparel, footwear and equipment accessories each increased both unit and dollar sales for the period. Outdoor equipment gained 6% in units but lost 4% in dollars as the product mix shifted away from higher retail-priced items such as sleeping bags and tents and over to lower priced items such as packs.
Outdoor internet stores continued healthy growth in both units and dollars, with gains of 30% and 29% respectively over April 2007. All four major categories enjoyed double-digit unit and dollar increases for the month.
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