SportsOneSource媒体2007年9月18日报道：PrAna 宣布今年秋天将在Boulder以及Santa Clara两地建立首家零售店。prAna已经策划了一个具体的商店概念模型。

　　“我们希望该商店将来能成为当地户外群体相互交流经验以及能够和我们品牌互动的一个最终场所。”prAna总裁兼创始人Beaver Theodosakis说：“我们的目标是创造一个充满活力的空间，为顾客提供一个互动的零售环境” 。

　　众所周知，科罗拉多州的Boulder有着天然的美景、适合户外运动、还未被商业化并且拥有原始的生态环境，根据该公司的说法，这里是“prAna建立第一旗舰店的最理想地点”。店址位于Pearl街1147号，这是一个人流量大的销售旺地并在Boulder有着悠久的历史。店面的销售区域将达3200平方英尺，并有一个2800平方英尺的货品陈列室。

　　同时prAna还会在Santa Clara的Westfield Valley Fair Mall商业区开一个2075平方英尺的零售店。在过去50年中， Westfield Valley Fair Mall商业区一直是San Jose地区的主要购物场所。

　　prAna宣布今年夏天拟在Boulder增加一条高端服饰生产线并在当地建立一个新的prAna服饰设计团队。

　　原文：prAna Set to Open Stores in Boulder and Santa Clara

　　SportsOneSource Media     Posted: 9/18/2007

　　prAna announced that it will open its first retail stores in Boulder, CO and Santa Clara, CA this fall. In partnership with San Francisco-based Gensler, a leader in sustainable environmental design strategies, prAna has developed a store concept prototype that will share the brand story, engage consumers and demonstrate the company‘s commitment to innovation and sustainability.

　　“We envision our stores becoming true destinations where members of the local community can experience and connect with our brand,” said Beaver Theodosakis, president and founder of prAna. “Our goal is to create visually dynamic spaces that provide customers with an eduCATional and interactive retail environment.”

　　Well-known for its natural beauty, outdoor recreation, diverse businesses and commitment to sustainable living, Boulder, Colorado is the “ideal location for prAna’s first flagship store,” according to a company statement. Located at 1147 Pearl Street, a pedestrian-friendly and vibrant retail area in the historic district of Boulder, the store will feature approximately 3,200 square feet of selling space and a 2,800 square foot showroom.

　　prAna is also opening a retail store at the Westfield Valley Fair Mall in Santa Clara, CA that will feature 2,075 square feet of retail space. For the past 50 years, Westfield Valley Fair Mall has been the San Jose area‘s leading shopping destination.

　　This summer prAna announced the addition of a premium line of outerwear -- conceived in Boulder -- through its acquisition of Scapegoat. prAna’s new outerwear design and development team will be based in Boulder.