首页热门推荐 国际 Timberland关闭40家门店 进一步调整营销结构体系

Timberland关闭40家门店 进一步调整营销结构体系

作者:admin    2007-09-28 10:23

  SportsOneSource媒体2007年9月26日报道:timberland已完成对旗下全球零售店销售业绩评估继而将进行调整以配合其新战略,此后公司的重点会转向高回报率的业务,同时使营销结构体系更加有效。为此公司还从做了2007年第三季度和全年的运行预期,这也是受当前市场环境和近期的产品召回事件的影响。

  Timberland会根据此次调查结果,关闭分布在美国、欧洲、亚洲的大约40家大型零售店,此举是为了使公司能更精悍,更专注于鞋类业务。

  2008年年初一些表现欠佳的代销店也会被裁减,公司将因此每年减少6百万的营业利润,总收入减少4千万。

  裁撤之后,Timberland在全球仍会拥有200家店面,加上特许经营的商户,总数会达到750家。

  Timberland因关店而付出的成本预计为1千7百万美元,2007年3,4季度大约是7百万和8百万,08年2百万。

  针对目前疲软的市场环境,及公司结构调整和召回事件的影响,Timberland修改了他们对07年全年的市场预期。和去年同期相比,预计今年总收入减少5%左右,营业毛利减少400至500基点。

  第三季度公司预期收入堪忧,营业毛利可能减少大约600基点,主要归于产品召回的影响。除去公司改组的成本因素,四季度会有所增长,营业毛利减少100基点上下。

  公司估计其今年全年的税率会是35%至35.5%之间。考虑到纳税准备金的调整可能还会有所下降。

  原文:Timberland to Close up to 40 Retail Doors; Cuts Guidance

  SportsOneSource Media     Posted: 9/26/2007

  The Timberland Company has completed a global retail portfolio review. This measure is part of the Company’s strategy to redirect investment to higher return businesses, drive efficiencies across its organization and rationalize its operating expense structure. The Company also updated its 2007 third-quarter and full-year outlook to reflect these changes, as well as the impact of chAllenging market conditions and the costs associated with a voluntary recall of certain Timberland PRO  products.

  Following an evaluation of the performance of its worldwide retail stores, Timberland has decided to close approximately 40, principally larger, specialty retail stores in the United States, Europe and ASIa. This action is consistent with the Company’s strategy to transition to smaller, footwear-focused stores in the U.S. and in certain international markets.

  Timberland also plans to close several underperforming U.S. outlet stores. The majority of the store closures are expected to occur in the first several months of 2008, and the reduction in door count is anticipated to increase annual operating profits by approximately $6 million, while lowering annual revenues by approximately $40 million.

  Timberland believes that retail is an important component of its multi-channel distribution strategy and will continue to operate approximately 200 retail doors globally following these select closures. These company managed stores, when combined with over 550 stores and shops operated by franchise partners and distribUTOrs, will leave the Company with more than 750 Timberland  retail loCATions worldwide following the closures.

  Timberland will incur pre-tax restructuring costs of approximately $17 million to cover non-cash charges related to property and equipment, severance and other costs associated with the retail store closures. It anticipates incurring costs of approximately $7 million in the 2007 third quarter, $8 million in the 2007 fourth quarter and $2 million in early 2008.

  The Company is also revising its 2007 full-year outlook to reflect softer market trends, impacts from the anticipated store closures, and approximately $4 million in additional costs related to its recent voluntary recall of some Timberland PRO  Direct Attach Steel Toe Series products due to a potential safety issue. For the full year, Timberland now anticipates revenue declines in the 5% range and a 400 to 450 basis point operating margin decline compared to prior-year levels excluding restructuring costs.

  For the third quarter, Timberland anticipates revenue declines in the low teen range and operating margin declines in the range of 600 basis points, due in part to the voluntary recall. For the fourth quarter, it anticipates relatively improved performance with relatively flat revenues and an operating margin decline in the range of 100 basis points excluding restructuring costs.

  The Company estimates that its full-year tax rate will be in the range of 35.0% to 35.5%. It does anticipate some volatility in its quarterly tax rate, as higher tax rates driven by lower profits in international markets will be partially offset by the release of specific tax reserves due to the closure of certain audits expected in the fourth quarter.

  Jeffrey Swartz, Timberland’s President and CEO said, “After the completion of an extensive analysis of our retail portfolio, we have determined that several stores are not demonstrating the performance we require to justify continued investment. As a result, we have decided to begin the closure of most of our specialty retail stores in the United States, as well as select stores in Asia and Europe. We will continue to test and validate our new Footwear First model, and believe that it will provide the consumer facing branding we seek in a more compact and efficient structure. This initiative is one component of our ongoing efforts to rationalize our operating expense structure in order to drive further efficiencies, higher margins and healthy sustainable growth.”

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