2008年户外用品展的主办方Messe Friedrichshafen和欧洲户外产业协会推出了新的展会标识和广告。在1月底双方作出决定，欧洲户外用品展继续在德国腓德烈斯哈芬市举办，直到2013年。腓德烈斯哈芬市已经举办了13届展会。目前为止，646家展商已经登记参加08年的展会，这一数量打破了以往的记录。2008年7月17-20日，全球户外人士将相聚在环境优美的度假圣地康斯坦丁湖。

　　欧洲户外产业协会主席Rolf Schmid 说，“既然已经决定了明年展会举行的地点，所以很有必要解决一些问题，标识是其中的一个。我们和我们的合作伙伴Messe Friedrichshafen一致认为现在应该更改标识。新的标识体现了过去，现在与未来欧洲首屈一指的户外活动。”

　　Messe Friedrichshafen营销经理Ludwig Meier说，“户外运动在全球起着主导作用。我们的口号是‘The number one outside’我们强调户外的主导作用。该展会给户外人士提供了集会场所和信息交流的良好机会。”

　　Messe Friedrichshafen项目经理Stefan REIsinger表示，“截止到目前，646家展商（国际展商占70%）报名参加2008年户外用品展。这一数字打破了有史以来的记录。我们相信2008年欧洲户外用品展会取得圆满的成功。”

　　原文：OutDoor 2008 Reports Early Vendor Bookings

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　　Trade fair organizer Messe Friedrichshafen and industry association， European Outdoor Group （EOG）， have begun a new chapter for the At OutDoor 2008 trade show with a new logo and advertising campaign.

　　At the end of January， a decision was made to continue holding OutDoor in Friedrichshafen until 2013， and this year there is already good reason to expect continued growth. With 646 registered exhibitors thus far on an even larger exhibition floor， OutDoor 2008 has set its first record compared to the same time last year. The world‘s outdoor industry meets on the shores of Lake Constance from July 17th to 20th， 2008.

　　“Now that the industry has taken its decision about where the OutDoor Fair will be for the coming years， it was important for us to move forward quickly on a number of issues and one of these was the branding，” said EOG President Rolf Schmid. “The original logo still has resonance all these years later， but together with our partners Messe Friedrichshafen， we agreed that it was time for us to update and modernise the logo.”

　　Instead of a single-line logotype， the new OutDoor logo is set on two lines employing a updated typeface， and features the essential elements of sun and moon representing day and night unified.

　　“The result is fantastic and really embodies the past， present and the future of Europe’s premier outdoor EVENT，” said Schmid.

　　“OutDoor is an emotionally driven event that demands a high degree of competence， and that plays a leading role worldwide，” says Ludwig Meier， Marketing Director of Messe Friedrichshafen. “With the new logo and the slogan ‘The number one outside，’ we‘re emphASIsing OutDoor’s claim to its leading role. The campaign actually focuses on OutDoor‘s functions of providing a meeting place and information forum.”

　　An opening zipper reveals the outdoor world experience to the viewer within. The campaign was developed by the internationally accomplished Austrian ad agency Baschnegger， Ammann and Partners.

　　Just like those past， the 2008 edition of OutDoor is heading toward record numbers： 646 exhibitors from 37 countries （and an international participation rate of over 70 percent） have already registered. “We’re confident that we can build on this winning edge by July，” adds Stefan Reisinger， Project Director of OutDoor in Friedrichshafen.