首页热门推荐 国际 Teko公司近日引进私人投资项目 将用于加快品牌发展

Teko公司近日引进私人投资项目 将用于加快品牌发展

作者:CCC333    2008-03-31 10:51

  2008年3月26日,以制造工艺和绿色环保闻名的Teko公司引进了一项私人投资项目。这项投资将用于品牌的发展,尤其是体育,户外,鞋类和天然产品市场。Teko利用这项资金增加库存,加快产品开发,改善客服和产品推广。Teko一向贯彻“生产全球最好的袜类产品,为全球提供最好的袜类产品”。新的投资商具有户外和鞋类市场的专业知识,把Teko发展成知名的环保品牌。

  Teko创始人兼首席执行官Jim Heiden离开了Teko公司. Owen Hammond从业务部的副总经理晋升为公司的总经理。Owen是欧洲户外产业联盟的环保工作小组的一员,致力于公司的可持续发展,这些确保了Teko所有权的平稳转让和品牌的完整性。Owen表示,“这项投资有助于Teko下一步的发展,给我们的经销商和顾客提供优质的产品和更好的服务。市场对teko袜子的需求日益增长。”

  关于Teko

  Teko的宗旨是“生产全球最好的袜类产品,为全球提供最好的袜类产品”。总部设在美国科罗拉多州的风光秀美城市-波尔得。Teko以严格的环保标准生产高性能的产品。从原料到可循环的纸包装,Teko均采用环保材料,例如美利奴羊毛,有机棉和再生聚酯。Teko利用风能发电确保电力百分百用于生产中而不污染环境。Teko的独特之处是把绿色环保理念贯彻到生产线、供应链和日常经营。

  原文:Teko Socks Announces Private Investment

  Teko

  JAM Public Relations www.8264.net 03/27/2008 21:14

  March 26, 2008 - teko®, the technical and eco-friendly sock company attracts private investment.

  A private investor has invested in teko® socks. This investment comes at a perfect time for teko and will be used to boost the brand's growing momentum in the specialist sports, outdoor, comfort footwear and natural products markets. teko will use the investment to increase on-hand inventories, accelerate product development, and strengthen back-end systems for improved customer service and market penetration. The essence of the teko brand remains the same; its main purpose is to provide the best technically performing socks with minimal impact on the planet. The new investor has expertise in the outdoor and footwear markets and a proven track record with small growing companies in niche markets; a synergistic match for teko's strong, eco-friendly brand.

  With the investment, teko bids a very fond farewell to Jim Heiden, founder and former CEO. Owen Hammond has been promoted from VP of Operations to General Manager of teko. Owen's dediCATion to corporate sustainability and his involvement with the Outdoor Industry's Eco Working Group ensure a smooth ownership transition and teko's future brand integrity. Owen says, "This investment is a fantastic opportunity for teko to evolve to the next level and to provide our retailers and their customers with even better products and service. Demand for teko socks is growing tremendously, reflecting the need for performance gear that's easy on the planet. I am ecstatic to be part of teko at this dynamic stage in the brand's evolution."

  About teko® socks:

  teko® socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, teko® was founded on the belief that making technical, high-performance outdoor products doesn't have to leave a heavy impact on our ecology. Using only high-performance fibers and sustainable manufacturing processes, teko creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, teko's product line features environmentally-sound materials, such as EcoMerino™ Wool, Ecopoly™ Recycled Polyester, Ingeo™ corn-based fiber and Organic Cotton. teko buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. Greenhouse gases produced by transporting the socks are offset by purchASIng credits through the Chicago Climate Exchange. teko is unique in that its eco-friendly commitment extends to its entire product line, supply chain, and daily business practices.

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