Mountain Hardwear公司在俄勒冈州波特兰市中心开设第一家专卖店。该店的总面积3000平方英尺，主要销售Mountain Hardwear服装，装备和Montrail鞋类产品。

　　Mountain Hardwear和Montrail的总裁Mike WAllenfels表示，“顾客可以看到我们的一系列产品。作为一个专业的登山品牌，我们还大力倡导环保，让年轻人活跃起来并融入到自然中，提倡登山文化，在该店会大力宣传这些理念。我们相信Mountain Hardwear的形象在登山界会有所提升。”

　　在开幕式上，Mountain Hardwear给俄勒冈州的摩特诺玛县朋友户外学校捐赠了4月销售额的10%以用于该校6年级学生长达一周的户外大本营活动。此外，Mountain Hardwear冒险家和大岩壁攀登者Mike Libecki和Montrail耐力赛跑者Matt Hart将光顾此店和顾客见面。

　　专卖店内部的木质地板和砖墙，古典与现代的风格进一步展示了Mountain Hardwear品牌形象。专卖店还设有一个资源中心，为顾客提供一个舒适的会议厅和一个电脑区，这样就把顾客和户外俱乐部及非赢利组织紧密地联系在一起了。Mike Wallenfels还表示，“当地户外组织在此相聚并计划下一个冒险活动”。

　　原文：Mountain Hardwear Opens First Store

　　SportsOneSource Media     Posted: 4/10/2008

　　Mountain Hardwear Inc. opened its first retail store. LoCATed in downtown Portland, Oregon, the 3,000-square-foot store showcases the largest selection of Mountain Hardwear apparel and equipment and Montrail footwear in the world.

　　"The store will allow consumers to see the full extent of our product in an environment that represents our brand from entrance to check out," said Mike Wallenfels, president of Mountain Hardwear and Montrail. "In addition to being a dedicated mountaineering brand, we are also an active supporter of the environment, getting youth active, and mountain culture. Through promoting these values in the store, we believe that we can elevate our overall brand in this influential mountaineering market."

　　As part of the opening celebration, Mountain Hardwear will donate 10 percent of sales for the entire month of April to Multnomah County's Friends of Outdoor School, which supports week-long outdoor education camps for all sixth grader students in one of Oregon's largest counties. In addition, Mountain Hardwear solo adventurer and big wall climber, Mike Libecki, and Montrail endurance runner, Matt Hart, will be in attendance to meet customers and host in-store presentations.

　　The store design, by Portland-based 2 Hemispheres, incorporates the building's original wood floors and brick walls juxtaposing them with industrial style details and fixtures to enhance the Mountain Hardwear brand image.

　　Included in the store is a resource center for customers including a comfortable meeting area and a computer kiosk with links to outdoor clubs and non-profit organizations. "Our vision for the Mountain Hardwear store is one where it becomes a meeting place for the local outdoor community as they prepare for their next adventure," Wallenfels continued.