crocs公司近日公布了2008年第一季度的财政收入情况。截止到3月31日，总体收入是1.985亿美元，而2007年第一季度是1.42亿美元，同期相比增长了39.8%。美国的销售额是9260万美元，较2007年同期8300万美元相比增长了11.7%。国际销售额从2007年第一季度的5900万美元上升到1.059亿美元，增长了79.5%。同时，Crocs公司也透露了第一季度损失了450万美元，即每股0.05美元。2007年第一季度的净收入是2490万美元，摊薄后每股为0.31美元。扣除加拿大关闭的工厂的税后费用1210万美元，2008年第一季度的净收入是760万美元，摊薄后每股为0.09美元。

　　Crocs公司总裁兼首席执行官RonSnyder表示，“在国外，欧洲和亚洲的08第一季度的销售额同2007年第一季度相比分别增长了109.2%和92.5%。然而，这难以抵消美国下降的销售额。在2008年的开始，取得这样的业绩感到有些失望。不过我们相信Crocs品牌会发展地很好，会有美好的前景。我们继续执行长期战略规划。

　　08第一季度的毛利润是8420万美元，占收入的42.4%，而07年同期是8450万美元占总收入的59.5%。08年第一季度的销售和行政的总费用是7700万美元，占总收入的38.8%，而07年同期是4730万美元占总收入的33.3%。

　　RonSnyder还表示，”08第一季度的国内销售额低于我们的计划，原因主要是没有及时给我们的零售伙伴供货以及今年较低气温的延长，春季销售季节的推迟等。“

　　关于2008全年的收入状况，Crocs计划2008年的收入比07年增长15％-20％，摊薄后每股盈余为1.54-1.64美元，包括加拿大工厂税前费用2000万美元，或摊薄后每股盈余0.16美元。Crocs期望08年**度的摊薄后每股盈余是0.45-0.50美元。

 　　以下是Crocs2008年第一季度财政收入一览表：（未经审核）

　　单位为1000美元，除了股票数据

　　Crocs的创立和发展

　　Crocs（卡骆驰）的传奇故事于2002年7月开始，当时三位美国创办人眼见市场上缺乏适合划艇运动的鞋类产品，因此决定开创先河，制作出专为划艇和户外运动而设的鞋类产品。经过了短短三年，Crocs就已于世界各地掀起热潮，除了深受划艇人士欢迎，亦获得运动员、户外活动人士的青睐。Crocs品牌的鞋子以其别具一格的设计，舒适的功能和独特的制作材料而著称。特别适合于划艇、潜水、水上运动和日常穿着，是运动及休闲最理想之选。CROCS的产品在美洲、欧洲、非洲和亚太40多个国家销售。

　　原文：Crocs Profits Plunge on 40% Decline in Sales

　　SportsOneSource Media     Posted: 5/7/2008

　　Crocs Inc. said revenues for the quarter ended March 31, 2008 increased 39.8% to $198.5 million compared to $142.0 million for the quarter ended March 31, 2007. Domestic sales grew at a much slower 11.7% to $92.6 million compared to $83.0 million for the same period a year ago, while international sales increased 79.5% to $105.9 million from $59.0 million for the quarter ended March 31, 2007.

　　The company reported a net loss of $4.5 million, or ($0.05) per share, compared to net income of $24.9 million, or $0.31 per diluted share for the quarter ended March 31, 2007. On a Non-GAAP bASIs, excluding a portion of the $12.1 million after-tax charge associated with the shutdown of the company's Canadian manufacturing operations, the company reported net income of $7.6 million, or $0.09 per diluted share in the first quarter of 2008.

　　"Overseas, we experienced significant sales increases in Europe and Asia which were up 109.2% and 92.5% from the first quarter of last year, respectively," Ron Snyder, President and CEO of Crocs, Inc. "However this was not enough to offset the shortfall in our U.S. business. While we are disappointed with our start in the new year, we remain confident about the strength of our brand, optimistic about our future prospects, and committed to executing our long-term strategic plan."

　　Net loss per share and net income per diluted share for the quarters ended March 31, 2008 and 2007 are adjusted to reflect the two-for-one stock split that took effect in June 2007. Gross profit for the first quarter of 2008 was $84.2 million, or 42.4% of revenues, compared to $84.5 million, or 59.5% of revenues for the first quarter of 2007. Selling, general and administrative expenses for the quarter ended March 31, 2008 were $77.0 million, or 38.8% of revenues, compared to $47.3 million, or 33.3% of revenues in the quarter ended March 31, 2007.

　　"As we previously announced, our first quarter domestic sales came in below our original projections due to a combination of factors, including slower traffic at many of our retail partners and colder than normal temperatures that delayed the start to the spring selling season," said Snyder.

　　For the year ending December 31, 2008, Crocs reaffirmed its previously revised outlook of revenue growth between 15% and 20% over 2007 levels with diluted earnings per share in the range of approximately $1.54 to $1.64, including the total pre-tax charges of approximately $20 million, or $0.16 per diluted share associated with the shutdown of the company's Canadian manufacturing operations. Excluding the charge, fiscal 2008 diluted earnings per share are expected to be between $1.70 and $1.80.

　　For the quarter ending June 30, 2008, the company REIterated that it expects revenues to increase approximately 10% to 15% over the corresponding period of 2007 with diluted earnings per share in the range of $0.42 to $0.47 including a portion of the aforementioned pre-tax charges associated with the shutdown of the company's Canadian manufacturing operations equaling approximately $4 million, or $0.03 per diluted share. Excluding this charge, the company expects second quarter 2008 diluted earnings per share in the range of $0.45 to $0.50.